and, frankly, it's sad for someone who had a stature and a gravitas of john mccain. >> and i was going to say super pacts. but this just flopped. i think it's how republicans rolled back the clock on women. if we were remembering 2010, women did very well. but this year, they erased all of that. >> they decided to name one woman to the administrative committee. it was a housewife. >> yes, yes. but it was interesting. they went after women and, as jonathan said, then debate gays. it was a real contorted strategy: we're going to violate women openly and not debate gays and everyone marriage equality. >> think about it. the public opinion is moving away from opposition to gay rights. >> what i thought was very interesting and probably the worst plilt kal trend is in '88, there was a guy named brown that designed the dekawkis ad who came back with sicitizens unite. i think the worst trend was to take the lid off of the money, which was a right winged strategy that really backfired. it really drove them into the ground in the sense that i think that they thought they had bought ann election